Template
Competitor Analysis Matrix
$5.00
Overview
Competitor Analysis Matrix + Mastery Guide
Know your competition. Own your market.
In business, flying blind against your competitors is risky. To win, you need more than guesswork — you need clarity. That’s exactly what the Competitor Analysis Matrix + Mastery Guide delivers: a practical template paired with a step-by-step intelligence manual that helps you evaluate rivals, uncover opportunities, and sharpen your strategy.
This isn’t just a spreadsheet. It’s your full toolkit for gathering, organising, and interpreting competitive insights so you can confidently position your business for growth.
What’s Inside
- Competitor Identification — track direct, indirect, and emerging competitors with threat levels and market reach.
- Detailed Competitor Profiles — record websites, pricing, features, reviews, strengths, and weaknesses side by side.
- Pricing Comparison Matrix — map your prices against the competition and market average.
- Marketing & Positioning Analysis — rate competitors across price, quality, innovation, service, and brand strength.
- Digital Presence Audit — compare website traffic, SEO, social followers, reviews, and content output.
- Strategic Response Plan — capture immediate counter-moves, short-term tactics, and long-term positioning.
- Monitoring Checklist — monthly and quarterly tracking without drowning in data.
The Mastery Guide (How-To Ebook)
- Where to find competitor data — Google Alerts, LinkedIn, review sites, SEMrush, Ahrefs, SimilarWeb.
- Step-by-step research phases — identify, gather, analyse, and plan week by week.
- Customer intelligence shortcuts — reviews, forums, FAQs to spot weaknesses.
- Advanced pro tips — job postings, support docs, executive talks for clues.
- Monitoring routines — daily, weekly, monthly, quarterly schedules.
- Real-world example — completed case study to apply the template.
- Common pitfalls — avoid analysis paralysis and blind copying.
Why This Toolkit Works
- Practical, not academic — built for entrepreneurs who need results quickly.
- Visual clarity — side-by-side comparisons make gaps obvious.
- Mentor-designed — created by Business Mentoring Australia.
- Action-oriented — move from research to results fast.
- Flexible & repeatable — use for launches, pricing reviews, or quarterly check-ins.
Who It’s For
- Business owners who want to outmanoeuvre competitors.
- Start-ups preparing to pitch investors or enter a crowded market.
- Marketing teams refining brand positioning and campaigns.
- Product developers seeking feature and customer gaps.
Own Your Market
- Stop guessing, start tracking, and make bold, informed moves.
- Download your toolkit today and start outsmarting your rivals.